The Green books started with the “Rediscovering Brazil” project, idealized by Márcia Missako Oura, the brand’s founder, when 5 clothes collections were inspired by different regions of Brazil. The content had become so rich that she had the idea of turning them into books, as a means to encourage reading and culture among the country’s children.
The project extended and became a tradition. In some of the collections we invited writers and illustrators, who strongly identified with the theme, and throwed out the challenge to turn them into stories.
Our greatest reward is that parents and children may share their pages and make this moment of reading an eternal habit.